How To Use Your Chiropractic Reviews In Marketing

Hey Doc… Dr. Jeff Uhrmacher here.

I’ve shared a dozen times about how important it is for you to get testimonials and reviews about you… your practice and your services because it helps with your rankings.  But more importantly… it helps the prospective patient… or even a referred patient that just Googled you… it helps them make the decision to call your office.

When it comes to the strategies I use for my Non-Stop Patient Formula members… I do it for two reasons.

#1… I want to make Google happy.

#2… I want your referrals and prospects to pick up the phone and dial.

Reviews and testimonials gives your prospects that social proof… AND… they make Google happy.  It’s a critical component to your chiropractic marketing.

So in this video I want to share the different ways that you should be using your testimonials to market your practice.

You should be sharing your testimonials across Facebook… Twitter… LinkedIn… Google+… and every other social media platform out there.  I think that’s a pretty big no brainer… but most chiropractors just aren’t doing it.

And before you share it on social media or any other place I’m about to share… make sure it’s optimized first.  And make sure each platform is optimized as well.

You should be getting those testimonials posted as reviews on each of your top review sites like Google+… Yelp… Insiderpages… Yahoo… and several more.

This has been a major challenge over the last year or so.  Google has filtered lots of legitimate reviews.  Yelp has admitted they filtered legitimate reviews but kept bad ones.  But you need to keep posting them and follow the strategies I’ve shared for getting them to stick.

You should be sharing these testimonials across all the photo sharing sites like Instagram… Pinterest… Shutterfly… Flickr… and about 20 more.  They work in your favor when someone Googles you… and work as content to make Google happy.  Make sure you optimize the pictures first.

You should be taking your video testimonials and sharing them across the video share sites such as YouTube and Vimeo.  There’s probably 20 more video share sites as well.

All of these videos and pictures should be on your website.  You can put them in your homepage slider… you can put them on your success stories page… and you can put them on your sidebar.  They should be on every single page.  They can even be in your regular content.

You absolutely should be using your testimonials and reviews in your office.  They should be playing on a loop in your reception area… and they should be posted on your walls.  That will increase the number of people that say yes to your care.

You can just do so many things with your testimonials.  You can use them in free reports… you can put them in all your email follow up sequences… you can put them in your email signature.

You can turn your written testimonials and pictures into slideshow videos.  You can transcribe your video testimonials into pictures and written testimonials.

There are so many ways I use testimonials for my Non-Stop Patient Formula members.  You can use them for your YouTube channel art… your Facebook Fanpage cover photo… on your twitter background.  You can literally use them everywhere.  And you should.

And if you want my team to do it all for you… every month… you need to enroll in the Non-Stop Patient Formula.  My program will get you ranked so you get prospects showing up on your website… then my program works to get those prospects and referrals to actually pick up the phone and call you.

Then you simply take it from there.  BOOM… practice growth at it’s finest.

Thanks for taking the time to watch this training.  Make sure to like and share the page… and let me know if you have any questions.  Talk to you soon.