In this chiropractic marketing tutorial you will see 7 basic principles that can make your practice go viral on Facebook.  And the best part is… you can do it all in less than 5 minutes per day from the comforts of your computer, laptop or smart phone.  Let me give you my world famous chiropractic marketing disclaimer… if you don’t do it, it won’t work.  Enjoy with my compliments… Dr. Jeff Uhrmacher

In this training you’ll see how to target your chiropractic marketing area so you make Google happy in the search arena.  Doing this one thing can drastically shorten the time it takes to get your “virtual endorsement” from Google… AND… it’s a great long term strategy.  And no matter how many times I tell chiropractors to be specific… they always want to screw this part of their strategy up.  It’s the same in your niche marketing.  DON’T try and be everything to everyone… you’ll end up being nothing to no one (awesome grammar huh?)  Take the time and get this right for your online marketing.

You can also see this strategy in more depth in my Non-Stop Patient Formula training.

Do you have an app for your practice?  I’m not for… or against having an app for your office.  But let me tell you why having an app in your chiropractic marketing arsenal… for most… is simply a waste of money.

Let me start this conversation by asking you a couple questions.

How does an app help your practice?

Is it to attract new patients?

Is it to help with patient retention?

Is it to help with referrals?

I think anyone trying to sell you an app is pitching you on the fact that you will get more new patients… or increase patient retention with it.  So if that’s the sales pitch… please tell me how that’s going to happen.  How are you going to get new patients by having an app for your practice?

The better question may be… actually two questions.  How are new patients going to find your app?  And if they do happen to find it… why would they want to download it?  What value does the app have for them.  I would contend there is NO VALUE what-so-ever for a new patient.  There is no reason I would want to download an app for a chiropractic office if I’m looking for a chiropractor.

So what if you’re using the app to increase patient retention and possibly referrals.  There could be some value to that.  You could ask your current patients to download the app… and that’s it’s own hurdle.  But if they did… you could deliver exercise videos… maybe some nutrition advice… maybe you give them some recipes… there’s a lot of great valuable information you could give them once they become your patient.

Here’s my issue…

You already have several ways to communicate and create value for your patients… but you aren’t using them!

You have their mailing address… are you mailing them a physical newsletter each and every month?  I know it seems like it costs money to do it… but if it’s done well and done right… it becomes profitable.  It’s actually one of the most profitable things you should be doing to increase your PVA and referrals.

You have their phone number… are you calling them on a regular basis to tell them about new services?  What about events you are hosting?  What about just to thank them for being your patient?  I bet you don’t utilize the phone as well as you could.

You should also have their email address.  Are you emailing them good and valuable information?  In the world of email you should be emailing them at least once a week.  Once a month is the minimum for regular mail… and once a week is the minimum for email.  And that’s not some arbitrary thing… the stats just show those frequencies to be the most effective.  And that’s what I care about.

So here’s the deal… an app for your office can be effective in a retention and referral strategy.  The problem is… you have to actually use it for it to work.  And I’m thinking you aren’t using the tools you already have… so why do you want to get caught up with the next shiny object that costs money to develop… and then it never gets used.

So that’s my opinion of a practice app.  And if you aren’t communicating with your patients on a regular basis… hit me up about my Patient Retention Formula.  It provides everything you need so you can keep retention and referrals high in your office.

Marketing on Facebook for your chiropractic office is currently one of the most productive types of new patient marketing you can do.  You can put any message out there and have the ads running in a matter of an hour.  That doesn’t mean you should just throw something out there and see what sticks… because the engagement matters.  That’s what I discuss in this video.

You need to market your chiropractic practice to your patients and prospective patients that will engage with your posts and status updates.  Going to Fiverr and buying “likes” won’t do much for you… other than raise a couple red flags with Google.

Take the appropriate steps to getting real likes on your Chiropractic Fanpage so you can use Facebook more effectively to grow your practice.

I want you to have the most phenomenal results possible for your office.  If you spend time and money (or just time… or just money)… I want the results to be incredible for you.  When it comes to patient testimonials you need to just GET THEM.  But…

… there are MORE effective ways if you’re ready to put in a little bit of work.  This is the type of video testimonial that can get your practice going viral.  Just make sure you don’t get one of these and quit.  Treat your video testimonials and practice marketing like quality chiropractic.  You MUST go hard in the beginning to make some great strides… then make sure you continue over time.  For example:

Q: “Once I start going to a chiropractor… do I have to keep going forever?”
A: “Only if you want to your body to function at it’s potential.”

Q: “Once I start marketing my practice… do I have to keep doing it?”
A: “Only if you want a healthy and thriving practice long term.”

Soooo… below is a real good example of the most effective style of video testimonial.  And it’s only 2 minutes long:

And it’s only effective if you actually do it.

The reason this type of video the MOST effective… it tells a story.  Your prospective patients can relate to another persons story.  They don’t want you trying to convince them that it works… but they’ll gladly take another persons opinion.  And it’s no different for you and me.

Another great example are the P90X infomercials.  They tell you what P90X is… but it’s laced with testimonials from the “test group” participants.  They are the ones that do all the selling by telling you how great the program is and what kind of results they go.

This type of testimonial is worth the time.

P.S.  This type of testimonial is something I now do for my Non-Stop Patient Formula members (as part of my Viral Practice program).  If you want to be a part of it and have it all done for you… give me a call to see if your area is available.

Hey Doc… Dr. Jeff Uhrmacher here.

I’ve shared a dozen times about how important it is for you to get testimonials and reviews about you… your practice and your services because it helps with your rankings.  But more importantly… it helps the prospective patient… or even a referred patient that just Googled you… it helps them make the decision to call your office.

When it comes to the strategies I use for my Non-Stop Patient Formula members… I do it for two reasons.

#1… I want to make Google happy.

#2… I want your referrals and prospects to pick up the phone and dial.

Reviews and testimonials gives your prospects that social proof… AND… they make Google happy.  It’s a critical component to your chiropractic marketing.

So in this video I want to share the different ways that you should be using your testimonials to market your practice.

You should be sharing your testimonials across Facebook… Twitter… LinkedIn… Google+… and every other social media platform out there.  I think that’s a pretty big no brainer… but most chiropractors just aren’t doing it.

And before you share it on social media or any other place I’m about to share… make sure it’s optimized first.  And make sure each platform is optimized as well.

You should be getting those testimonials posted as reviews on each of your top review sites like Google+… Yelp… Insiderpages… Yahoo… and several more.

This has been a major challenge over the last year or so.  Google has filtered lots of legitimate reviews.  Yelp has admitted they filtered legitimate reviews but kept bad ones.  But you need to keep posting them and follow the strategies I’ve shared for getting them to stick.

You should be sharing these testimonials across all the photo sharing sites like Instagram… Pinterest… Shutterfly… Flickr… and about 20 more.  They work in your favor when someone Googles you… and work as content to make Google happy.  Make sure you optimize the pictures first.

You should be taking your video testimonials and sharing them across the video share sites such as YouTube and Vimeo.  There’s probably 20 more video share sites as well.

All of these videos and pictures should be on your website.  You can put them in your homepage slider… you can put them on your success stories page… and you can put them on your sidebar.  They should be on every single page.  They can even be in your regular content.

You absolutely should be using your testimonials and reviews in your office.  They should be playing on a loop in your reception area… and they should be posted on your walls.  That will increase the number of people that say yes to your care.

You can just do so many things with your testimonials.  You can use them in free reports… you can put them in all your email follow up sequences… you can put them in your email signature.

You can turn your written testimonials and pictures into slideshow videos.  You can transcribe your video testimonials into pictures and written testimonials.

There are so many ways I use testimonials for my Non-Stop Patient Formula members.  You can use them for your YouTube channel art… your Facebook Fanpage cover photo… on your twitter background.  You can literally use them everywhere.  And you should.

And if you want my team to do it all for you… every month… you need to enroll in the Non-Stop Patient Formula.  My program will get you ranked so you get prospects showing up on your website… then my program works to get those prospects and referrals to actually pick up the phone and call you.

Then you simply take it from there.  BOOM… practice growth at it’s finest.

Thanks for taking the time to watch this training.  Make sure to like and share the page… and let me know if you have any questions.  Talk to you soon.

Hey… Dr. Uhrmacher here.  In this video I’m going to share some strategies about how to get chiropractic marketing reviews that will help you get more video testimonials and reviews for your office.

And I don’t want to spend any time trying to convince you that you need to be getting new video testimonials and reviews.  But I do want to remind you of a couple stats that I’ve shared in the past… and they’re becoming more and more relevant each month.

#1… 72% of buyers trust reviews as much as personal recommendations
#2… Consumers look up an average of 10 reviews before making a decision

If that’s not enough for you… I don’t know what is.

So I want to give you the two different strategies I recommend for my Non-Stop Patient Formula members.

And let me start by telling you how to approach your patients to get these reviews.  For starters… you’ll find that your staff has more opportunities to get testimonials than you do.  And it starts like this:

Patient walks back to the front desk after getting adjusted…  Your receptionist says… “Hey Mary… you look great today.  It looks like you’re moving much better.”  Your patient responds by saying… “Thank you for noticing… the last few visits have been amazing.  I actually slept thru the night last night.  I feel great.”

How many times have you or your staff had this type of exchange with a patient?  If you’re half way decent at finding subluxations… and half way decent at adjusting… and you’re not a mean person…

… you probably hear this on a regular basis.

Once you hear a patient tell you how great they feel… you jump right into this dialogue:  “I’m so glad to hear that Mary… we love having you in the office… will you do me a quick favor?”  (Wait for a response… it’s hard for someone to say no after they just gave you a compliment)

Mary will respond something like this… “sure… what can I do for you?”

You or your staff will continue with this:  “You know Mary… there are some people that are suffering with (insert Mary’s condition)… and they don’t know that we can help with (insert Mary’s condition)… would you mind sharing your story so others can feel better like you?  It will only take two minutes and you could help change someone’s life.”

You probably see the psychology behind some of those words.  People generally want to help others.  Once Mary says yes… here’s the two different ways you can conduct the video.  I would recommend using both.  First way… simply sit the patient down in front of the camera… or iPhone… or iPad… whatever you’re using… and have them tell you:

Who they are…

Where they are from…

What they came in for

How it affected them

How they are feeling now

Here’s what that may look like… “My name is Jeff… I’m from Lincoln… I first came in to see Dr. Jones because I was struggling with some neck pain.  I was having trouble sleeping because of it… and then it seemed like I was tired all the time.  It’s been about two weeks now and the pain is almost gone… I have been sleeping thru the night… and my energy is really coming back because I’m sleeping again.  I really wish I would have come in sooner.”

It’s that simple.  You’re looking at about a minute or two of testimonial and you’re done.  That’s one way.

Here’s another way that I really like…

You stand in the camera frame with the patient and kind of set the stage for the patient.  You answer the same questions as before… and then let the patient finish out the video with how it’s changed their life.  It would look something like this:

You and the patient are standing together and you start the video:  “Hey everyone… Dr. Uhrmacher here… and standing with me is Mary.  Mary is from Lincoln and she started coming in to Advanced Chiropractic about two weeks ago.  She was struggling with neck pain and she was having trouble sleeping because of it.  As you can imagine… she was tired all the time too.  We started adjusting the upper neck area… and Mary… tell me what has changed in the last two weeks and how do you feel now.”

Mary says… “The pain is almost completely gone… I’ve been sleeping so much better… and thru the night… and my energy is really coming back because I’m sleeping again.  I just wish I would have come in sooner.”

And you close the video saying something like this… “Thanks Mary… we love having you in the office.  If you’re struggling with some unwanted health challenges and want to see if our office is right for you… give us a call today.  We’ll see you soon.”

That strategy works really well because you are basically telling the story for the patient… and they just fill in the end.  Extremely effective and takes the pressure off the patient.

And that’s it… you should be getting these on a weekly basis.  Then you follow the video optimization and sharing strategies I share in the Non-Stop Patient Formula.  When you do that… these videos can start ranking in the search engines… and you’ll have more social proof for your care.  And that will affect how many people end up calling vs. clicking to the next chiropractor.

But before I finish… let me share with you the one reason this won’t work.  If you don’t actually do it.  You have to actually use this video review strategy for it to benefit your practice.  And don’t worry about how great they look at first… don’t overthink it.  Just start getting them and make them better as you go along.

That’s it for now… make sure to like and share this page.  And if you have questions about the Non-Stop Patient Formula… shoot me an email.  Talk to you soon.

Most things that are done online are done for Google’s Sake.  If you want to rank… make Google happy.  The problem is… most chiropractors (or their website company) don’t know what makes Google happy.

One thing that makes Google happy is NEW… FRESH… RELEVANT… and ORIGINAL chiropractic content.  But just adding lots of new pages to your site doesn’t necessarily make Google happy.  Especially if it’s duplicate content (that’s what most companies use… every chiropractor gets the same daily blog post.  NOT GOOD!)

Matt Cutts (head of Google search spam) talked about this very thing in a new video today (above).

Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That’s not the case.”

It’s not always about going out and doing as much as you can… it’s about doing the right things… and more than your competitors.  This is a CRITICAL part of your chiropractic marketing online.  So what is Chiropractic Keyword Research and Competitive Analysis?  It’s about evaluating what keywords your prospective patients are searching for.  It’s about evaluating the keywords that your competitors are using with success… AND it’s about knowing where your competitors are winning.  Once you know these things… you can go out and just do a little bit better than your competitors.  The key to winning in the new patient attraction game starts with Keyword Research and Competitive Analysis.

Let me know if you have any questions about the training.  jeff@doctorswealthsecrets.com