The Most Important Way To Market Your Practice

A monumental shift is happening.

Reputation marketing is the most important way to market your practice in 2013 and beyond.  Let me show you a few game changers that have take place over the last few months.  Game changer #1… When a prospective patient does a search for a doctor it reveals your reputation as a doctor.

Game changer #2… Patient reviews are a major factor in almost every type of marketing… not just online marketing.  Because even if your prospective patient gets a marketing piece from you in the mail… or they see you on TV… or hear you on the radio… the next thing people do is Google you.  And bad reviews show up in Google maps… your Google+ Local listing… they show up on Pay Per Click.  They show up in local directories like Yelp, City Search, Bing and Yahoo.  Reviews are a major factor in almost every type of marketing.

Which really leads to game changer number three.  And that’s SEO… social media… Pay Per Click… local marketing… newspaper marketing… direct mail… TV… radio.  None of it works anymore… if you have bad reviews.  It’s pretty simple.  Why would you want to do the work and spend time and spend money getting to the top of Google… or spending money on trying to get new patients… and then when people find you… they find bad reviews.

You need to create a five-star reputation first.  Then you market your office and your services online and offline.  Because again… who wants to be at the top… who wants to get found when all you’re doing is wasting your money.

So let’s take a look at game changer number four.  Five star reviews send you pre-qualified… pre-sold patients.  Because buyers trust reviews as much as personal recommendations.  So reviews can be incredibly bad for you if they’re bad.  But they can be incredibly good for you if they’re good.

72% of buyers trust reviews as much as personal recommendations.  Now… let me ask you… would you rather create a marketing plan around people that don’t know you… don’t like you… don’t trust you… and are always worried about price?

Or would you rather create a marketing plan around people that know you… people that like you… people that trust you… and they’re all referrals?  Of course you want to create a referral plan.

Well for the first time… your online and offline marketing can be just as powerful as referral marketing.  Because three out of four people trust reviews just as much as personal recommendations.

And I want to go even deeper on this.  Nielsen’s rating put on a survey and said look… when it comes to the extent that you trust different forms of advertising… what are the most important things that you trust?

70% trust opinions based on online reviews.  People actually trust consumer opinions posted online… more than an editorial newspaper or article.  You could actually have a newspaper article written about you… that is editorial… and people will not trust that as much as an online review.  So you can see here… all the evidence points to reputation marketing being the most important marketing that you could do for your office.

So if you’re going to do any type of marketing with your practice… it shouldn’t start with the type of marketing the people don’t trust.  Like TV ads at 47%… or e-mail marketing at 50%… or even branded website marketing at 58%.  It should start with the top two recommendations… personal referrals… and consumer opinions posted online… which is reputation marketing.

But how much reputation do you need.  Consumers look up an average of 10 reviews before making a decision.  So all these prospective patients are online looking for reviews.  And more importantly… they’re looking at multiple reviews… not just one or two.

So there it is… 70% of consumers trust a business with a minimum of 6-10 reviews.  That tells me that if patients are looking for 6-10 reviews… and you absolutely need a minimum of ten reviews… that’s the minimum.

You’re not credible without five-star reviews… and a minimum of ten reviews.  Research proves your practice can’t be trusted when patients actually find you.  This is the difference between your phone ringing… and your competitor’s phone ringing instead.

So it’s pretty simple… every practice needs a reputation strategy.  And it probably ranks as the top two things you should be doing for your practice.  That’s why I’ve been doing this for my members for the last 3 years.  Because I can get them ranked number one all day long… but if the prospective patient clicks to their site or directory and sees bad reviews… your phone won’t ring… and they’ll pick the next doctor.

Now all you have to do is go out and get it done.  It takes time and work… but it’s a must… you have to get a 5 Star Reputation… market that reputation.

Unless you want me to do it all for you so you can focus on taking care of your patients… then you need to click on the button below to get started.

It’s real simple… for less than $10 per review… my team will post your legitimate patient testimonials to the top review sites for you.

Let me talk about this posting as well.  I won’t post more than one review per site… per week.  For a long term lasting strategy… don’t try and post more than one review per week to any given site.  Sometimes they’ll stick… but often times it looks spammy and doesn’t.  One a week is kinda the magic number for doctors.  Other businesses like restaurants can get away with more… but I wouldn’t recommend it.  Keep in mind this is a long term strategy.

And I guarantee that you not only get your reviews posted… I guarantee 80% of those reviews will stick and actually show up.  Over the last year docs have been screaming about reviews getting posted by their patients but not showing up.  With my service I guarantee an 80% stick rate.

How about some bonuses.  But these bonuses are only for those that are ready to take action.  I like to reward action takers.  So if you click on the link below and get started today… I’m going to not only post the reviews… I’m going to make sure the links get crawled and indexed by Google.

That alone can get your review on the first page of Google for a related search.  And I’ll do it for every review that I post for you… if you’re an action taker.

I’m also going to up the ante a lot more.  I’ll post the review… I’ll get it crawled and indexed by Google… and I’ll add 100 backlinks to the review so that it has more ranking signals during a local search by your prospective patients.

It’s go time… let’s see all of your marketing efforts multiply by having a 5 star reputation.  Watch the number of referrals that actually take action because they saw your reputation online.  It’s your call.  Click on the button below.

I wanted to add a few of the finer details for you when it comes to the actual posting of patient reviews and how to get more of them to stick.  So here’s a list of strategies I’ve employed with my team that has gotten us 100% stick rate over the last two weeks… which is unheard of.

1. Don’t post more than 1 review per week on any given review site.  I know it’s tempting to go out and start posting like crazy… and you may get a lot of them posted… but I prefer a longer term approach so that the reviews stay posted and build your practice for the long haul.

2. Keep the review relatively short and to the point.  Even if the testimonial is long… take some of the best content and put it in as the review.  I like to make sure they are at least two sentences… but a maximum of two short paragraphs.

3. Don’t try and spam your name, business name or one of your keywords in the review.  I see doctors that try and use the reviews for SEO… but if you use any these more than once it looks spammy and can get the review blacklisted.

4. Speaking of SEO spam… DON’T include a link in the review.

5. Don’t put LOTS OF CAPITAL LETTERS IN THE REVIEW… it gives you a greater chance of getting DENIED.

6. Don’t use !!!! more than one exclamation point in the entire review!!!!

7. Don’t post the reviews from the same IP address.  You are on one IP address at your office and a different IP address at your house… and Starbucks… and Barnes and Noble etc.  Post from multiple IP addresses (my team uses HMA to hide my change IP addresses and successfully post 100’s of reviews)

Those are some of the most common mistakes that doctors are making when it comes to posting reviews.  Let me know if you have any questions… or just want my team to take all the guesswork out of it and do it for you.