Hey Doc… Dr. Jeff Uhrmacher here.

I’ve shared a dozen times about how important it is for you to get testimonials and reviews about you… your practice and your services because it helps with your rankings.  But more importantly… it helps the prospective patient… or even a referred patient that just Googled you… it helps them make the decision to call your office.

When it comes to the strategies I use for my Non-Stop Patient Formula members… I do it for two reasons.

#1… I want to make Google happy.

#2… I want your referrals and prospects to pick up the phone and dial.

Reviews and testimonials gives your prospects that social proof… AND… they make Google happy.  It’s a critical component to your chiropractic marketing.

So in this video I want to share the different ways that you should be using your testimonials to market your practice.

You should be sharing your testimonials across Facebook… Twitter… LinkedIn… Google+… and every other social media platform out there.  I think that’s a pretty big no brainer… but most chiropractors just aren’t doing it.

And before you share it on social media or any other place I’m about to share… make sure it’s optimized first.  And make sure each platform is optimized as well.

You should be getting those testimonials posted as reviews on each of your top review sites like Google+… Yelp… Insiderpages… Yahoo… and several more.

This has been a major challenge over the last year or so.  Google has filtered lots of legitimate reviews.  Yelp has admitted they filtered legitimate reviews but kept bad ones.  But you need to keep posting them and follow the strategies I’ve shared for getting them to stick.

You should be sharing these testimonials across all the photo sharing sites like Instagram… Pinterest… Shutterfly… Flickr… and about 20 more.  They work in your favor when someone Googles you… and work as content to make Google happy.  Make sure you optimize the pictures first.

You should be taking your video testimonials and sharing them across the video share sites such as YouTube and Vimeo.  There’s probably 20 more video share sites as well.

All of these videos and pictures should be on your website.  You can put them in your homepage slider… you can put them on your success stories page… and you can put them on your sidebar.  They should be on every single page.  They can even be in your regular content.

You absolutely should be using your testimonials and reviews in your office.  They should be playing on a loop in your reception area… and they should be posted on your walls.  That will increase the number of people that say yes to your care.

You can just do so many things with your testimonials.  You can use them in free reports… you can put them in all your email follow up sequences… you can put them in your email signature.

You can turn your written testimonials and pictures into slideshow videos.  You can transcribe your video testimonials into pictures and written testimonials.

There are so many ways I use testimonials for my Non-Stop Patient Formula members.  You can use them for your YouTube channel art… your Facebook Fanpage cover photo… on your twitter background.  You can literally use them everywhere.  And you should.

And if you want my team to do it all for you… every month… you need to enroll in the Non-Stop Patient Formula.  My program will get you ranked so you get prospects showing up on your website… then my program works to get those prospects and referrals to actually pick up the phone and call you.

Then you simply take it from there.  BOOM… practice growth at it’s finest.

Thanks for taking the time to watch this training.  Make sure to like and share the page… and let me know if you have any questions.  Talk to you soon.

Hey… Dr. Uhrmacher here.  In this video I’m going to share some strategies about how to get chiropractic marketing reviews that will help you get more video testimonials and reviews for your office.

And I don’t want to spend any time trying to convince you that you need to be getting new video testimonials and reviews.  But I do want to remind you of a couple stats that I’ve shared in the past… and they’re becoming more and more relevant each month.

#1… 72% of buyers trust reviews as much as personal recommendations
#2… Consumers look up an average of 10 reviews before making a decision

If that’s not enough for you… I don’t know what is.

So I want to give you the two different strategies I recommend for my Non-Stop Patient Formula members.

And let me start by telling you how to approach your patients to get these reviews.  For starters… you’ll find that your staff has more opportunities to get testimonials than you do.  And it starts like this:

Patient walks back to the front desk after getting adjusted…  Your receptionist says… “Hey Mary… you look great today.  It looks like you’re moving much better.”  Your patient responds by saying… “Thank you for noticing… the last few visits have been amazing.  I actually slept thru the night last night.  I feel great.”

How many times have you or your staff had this type of exchange with a patient?  If you’re half way decent at finding subluxations… and half way decent at adjusting… and you’re not a mean person…

… you probably hear this on a regular basis.

Once you hear a patient tell you how great they feel… you jump right into this dialogue:  “I’m so glad to hear that Mary… we love having you in the office… will you do me a quick favor?”  (Wait for a response… it’s hard for someone to say no after they just gave you a compliment)

Mary will respond something like this… “sure… what can I do for you?”

You or your staff will continue with this:  “You know Mary… there are some people that are suffering with (insert Mary’s condition)… and they don’t know that we can help with (insert Mary’s condition)… would you mind sharing your story so others can feel better like you?  It will only take two minutes and you could help change someone’s life.”

You probably see the psychology behind some of those words.  People generally want to help others.  Once Mary says yes… here’s the two different ways you can conduct the video.  I would recommend using both.  First way… simply sit the patient down in front of the camera… or iPhone… or iPad… whatever you’re using… and have them tell you:

Who they are…

Where they are from…

What they came in for

How it affected them

How they are feeling now

Here’s what that may look like… “My name is Jeff… I’m from Lincoln… I first came in to see Dr. Jones because I was struggling with some neck pain.  I was having trouble sleeping because of it… and then it seemed like I was tired all the time.  It’s been about two weeks now and the pain is almost gone… I have been sleeping thru the night… and my energy is really coming back because I’m sleeping again.  I really wish I would have come in sooner.”

It’s that simple.  You’re looking at about a minute or two of testimonial and you’re done.  That’s one way.

Here’s another way that I really like…

You stand in the camera frame with the patient and kind of set the stage for the patient.  You answer the same questions as before… and then let the patient finish out the video with how it’s changed their life.  It would look something like this:

You and the patient are standing together and you start the video:  “Hey everyone… Dr. Uhrmacher here… and standing with me is Mary.  Mary is from Lincoln and she started coming in to Advanced Chiropractic about two weeks ago.  She was struggling with neck pain and she was having trouble sleeping because of it.  As you can imagine… she was tired all the time too.  We started adjusting the upper neck area… and Mary… tell me what has changed in the last two weeks and how do you feel now.”

Mary says… “The pain is almost completely gone… I’ve been sleeping so much better… and thru the night… and my energy is really coming back because I’m sleeping again.  I just wish I would have come in sooner.”

And you close the video saying something like this… “Thanks Mary… we love having you in the office.  If you’re struggling with some unwanted health challenges and want to see if our office is right for you… give us a call today.  We’ll see you soon.”

That strategy works really well because you are basically telling the story for the patient… and they just fill in the end.  Extremely effective and takes the pressure off the patient.

And that’s it… you should be getting these on a weekly basis.  Then you follow the video optimization and sharing strategies I share in the Non-Stop Patient Formula.  When you do that… these videos can start ranking in the search engines… and you’ll have more social proof for your care.  And that will affect how many people end up calling vs. clicking to the next chiropractor.

But before I finish… let me share with you the one reason this won’t work.  If you don’t actually do it.  You have to actually use this video review strategy for it to benefit your practice.  And don’t worry about how great they look at first… don’t overthink it.  Just start getting them and make them better as you go along.

That’s it for now… make sure to like and share this page.  And if you have questions about the Non-Stop Patient Formula… shoot me an email.  Talk to you soon.

Most things that are done online are done for Google’s Sake.  If you want to rank… make Google happy.  The problem is… most chiropractors (or their website company) don’t know what makes Google happy.

One thing that makes Google happy is NEW… FRESH… RELEVANT… and ORIGINAL chiropractic content.  But just adding lots of new pages to your site doesn’t necessarily make Google happy.  Especially if it’s duplicate content (that’s what most companies use… every chiropractor gets the same daily blog post.  NOT GOOD!)

Matt Cutts (head of Google search spam) talked about this very thing in a new video today (above).

Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That’s not the case.”

It’s not always about going out and doing as much as you can… it’s about doing the right things… and more than your competitors.  This is a CRITICAL part of your chiropractic marketing online.  So what is Chiropractic Keyword Research and Competitive Analysis?  It’s about evaluating what keywords your prospective patients are searching for.  It’s about evaluating the keywords that your competitors are using with success… AND it’s about knowing where your competitors are winning.  Once you know these things… you can go out and just do a little bit better than your competitors.  The key to winning in the new patient attraction game starts with Keyword Research and Competitive Analysis.

Let me know if you have any questions about the training.  jeff@doctorswealthsecrets.com

Take a look at this quick chiropractic marketing video.  I want to show you a very common and costly mistake chiropractors (and marketing companies) make when they are running ads on Facebook.

I give you a real live tutorial on how to avoid this mistake when placing your Facebook ad and making sure that you get the most targeted marketing and help attract your ideal new patients.  Let me know if you need help with your local marketing or attracting new patients from the internet and Google.  jeff@doctorswealthsecrets.com

By far the biggest question I get about the Non-Stop Patient Formula is… “what kind of results can I expect?”.

In this short video I take you inside the monthly reporting I do for one of my current members.  He is in a town of about 130,000 people and is literally pushing his competition out of the first page of Google.  You’ll see how many #1 rankings he has… how many visitors he’s getting to his website… and how many phone calls he’s getting as a result (about every other visitor is calling his office… talk about conversion.)

If you have questions about your area or what the Non-Stop Patient Formula can do for your chiropractic marketing… feel free to shoot me an email and we can schedule a call.  jeff@doctorswealthsecrets.com

The first step in the Non-Stop Patient Formula is claiming your FREE Google+ Local listing.  This video is an actual tutorial of me claiming a chiropractors Google+ Local listing.  This free listing should be the center of your online chiropractic marketing.  Google+ Local is the new way to get new patients online.  If are still spending your time (or paying a company) trying to get your website ranked… you are so yesterday.  It’s been three years now since Google has made the shift for local businesses.

Get the #1 listing in Google+ Local and you will get 39% of the clicks.  That’s 3 times more than #2 and #3.  It crushes the outdated methods you and your ranking company are still using to get your chiropractic website ranked.  Watch the tutorial and get it done.  Done is all that matters.