Where did the time go?  It’s the middle of June, your practice is still stagnant, and you’re asking yourself… “what have I done with my time?”  What have I done to create new patient growth?  What have I done to increase referrals from my current patients?  What have I done to reactivate my previous patients?  And the questions can go on and on.

Today I want to talk about the subject of time.  It seems time is the only thing that we have a finite amount of here on earth.  I will call this “Chiropractic Time”… but this certainly applies to every area of your life.  There’s only so much time…

I want to share some truths about time that I heard over the weekend.

#1… Investing small amounts of time over time is cumulative.  This can apply to your chiropractic marketing in a BIG way.  Most chiropractors want to be able to spend an hour a month on their marketing and get a practice full of eager patients that “get it” and want to become lifetime wellness members.  That’s simply not going to happen.  But if you take small amounts of time each day to commit to your practice marketing… that time will have a cumulative affect.  If you commit those small amounts of time… you can look back at the end of the year and see the fruit that comes from those efforts.  Those small amounts of time build on each other.  Just like one adjustment builds on another.

#2… Missing one installment doesn’t make a difference.  I understand that “life” can get in the way.  If you miss one of these small amounts of time that you should be building your practice… it’s not going to kill you.  Don’t feel bad or guilty about it.  Just get up the next day and commit the time to getting it done so that your practice will flourish.

#3… Neglect is cumulative as well.  #2 doesn’t give you a free pass to not take the time.  You can neglect your practice building for a day or two… a month or two… even a year or more.  But the health of your practice will be directly proportionate to the amount of time you commit to growing it.  If you neglect the important activities they will have a cumulative affect on your practice (aka no patients).

#4… “Random” has no cumulative affect.  All the random things you may do instead of practice building don’t have a cumulative affect towards growing your practice (they may however have cumulative affects in getting you nowhere.)  And I’m not talking about things that are a high priority to you… I’m talking about the random things you do instead.  So ask yourself the question: “What did you do instead?”  We are all guilty of wasting time and if you add up all those random things it doesn’t add up to much.

#5… In the areas that matter most, we can’t make up for lost time.  When it comes to practice growth you can’t make up for all the hours you didn’t put in the time.  You can’t just say “I haven’t worked ON my practice for the last 6 months so starting tomorrow I’m going to put in 4 hours a day for a month to make up for it.”  It doesn’t have the same affect.  You should know this because patients will neglect their nervous system for years and then want you to come in and fix it in a visit.  You can’t just make up for lost time… it takes time.

I like to call this a priority management type of lesson.  If it’s a priority to you then you will TAKE the time to make it happen.  I’ve even gone so far in my own priorities to NOT put things on my “to do” list.  I’ve found that small little things will go away on their own even if I don’t address them.  I just put my top priorities on the list and make sure they get done.

In this chiropractic marketing tutorial you will see 7 basic principles that can make your practice go viral on Facebook.  And the best part is… you can do it all in less than 5 minutes per day from the comforts of your computer, laptop or smart phone.  Let me give you my world famous chiropractic marketing disclaimer… if you don’t do it, it won’t work.  Enjoy with my compliments… Dr. Jeff Uhrmacher

Do you have an app for your practice?  I’m not for… or against having an app for your office.  But let me tell you why having an app in your chiropractic marketing arsenal… for most… is simply a waste of money.

Let me start this conversation by asking you a couple questions.

How does an app help your practice?

Is it to attract new patients?

Is it to help with patient retention?

Is it to help with referrals?

I think anyone trying to sell you an app is pitching you on the fact that you will get more new patients… or increase patient retention with it.  So if that’s the sales pitch… please tell me how that’s going to happen.  How are you going to get new patients by having an app for your practice?

The better question may be… actually two questions.  How are new patients going to find your app?  And if they do happen to find it… why would they want to download it?  What value does the app have for them.  I would contend there is NO VALUE what-so-ever for a new patient.  There is no reason I would want to download an app for a chiropractic office if I’m looking for a chiropractor.

So what if you’re using the app to increase patient retention and possibly referrals.  There could be some value to that.  You could ask your current patients to download the app… and that’s it’s own hurdle.  But if they did… you could deliver exercise videos… maybe some nutrition advice… maybe you give them some recipes… there’s a lot of great valuable information you could give them once they become your patient.

Here’s my issue…

You already have several ways to communicate and create value for your patients… but you aren’t using them!

You have their mailing address… are you mailing them a physical newsletter each and every month?  I know it seems like it costs money to do it… but if it’s done well and done right… it becomes profitable.  It’s actually one of the most profitable things you should be doing to increase your PVA and referrals.

You have their phone number… are you calling them on a regular basis to tell them about new services?  What about events you are hosting?  What about just to thank them for being your patient?  I bet you don’t utilize the phone as well as you could.

You should also have their email address.  Are you emailing them good and valuable information?  In the world of email you should be emailing them at least once a week.  Once a month is the minimum for regular mail… and once a week is the minimum for email.  And that’s not some arbitrary thing… the stats just show those frequencies to be the most effective.  And that’s what I care about.

So here’s the deal… an app for your office can be effective in a retention and referral strategy.  The problem is… you have to actually use it for it to work.  And I’m thinking you aren’t using the tools you already have… so why do you want to get caught up with the next shiny object that costs money to develop… and then it never gets used.

So that’s my opinion of a practice app.  And if you aren’t communicating with your patients on a regular basis… hit me up about my Patient Retention Formula.  It provides everything you need so you can keep retention and referrals high in your office.

How far do you take patient satisfaction?  I had a recent encounter that lead to the creation of this video.  I would love your feedback in the comment section below.

Are you dating your patients?  You should be 😈 But seriously… you should be giving your patients the same attention that got them to be a patient in the first place.  Watch the video above and see how this can affect your chiropractic marketing.  You will see an immediate increase in patient retention and new patient referrals.

Make sure to leave a comment and share below.

Hands down… what you see in the video above is the single biggest strategy you should be using to double your practice in the next 12 months. But I’m not going to try and convince you of it… I’m just going to give it to you for FREE. And then I’m going to issue you a challenge… prove me wrong.

Because even though this should be the core of every practice… it’s the hardest strategy to get doctors to embrace and implement. Because it’s not exciting and it’s not sexy.

It’s probably the same for most of your patients. Some of the most important things they should be doing… are the things they don’t do. It’s not the new pill or gadget or procedure that they see on TV.

As humans we want the next shiny object… myself included. It really takes discipline to implement the strategies in practice… and in life… that will keep us going long term… not just for today.

So like I said… rather than try and convince you… I’m just going to give it to you… AND I’ll do most of it for you if you’d like me to. And that will be free as well.

So what is it?

It’s my Patient Retention Formula.

And to put it simply… it’s 5 times more expensive to get a new patient than it is to get a current patient to return to you. I see to many doctors spend their hard earned money on trying to get new patients. And you should still work on getting new patients. The problem is… you spend all this money getting a new patient that could be worth twice as much as you’re collecting… if you would just take care of retention. Spend the same amount on your new patient acquisition… and make each patient worth twice as much thru retention.

And what also happens when you focus on patient retention? You end up getting more referrals from your current patients. So each patient is worth additional revenue in patient referrals. This program could probably be called the patient retention and referral formula.

You see… patient retention is more about patient relationship. The better your relationship is with your patients… and the better you communicate with them… the better your retention will be… the better compliance you’ll have… and the more referrals you’ll get.

Take my marriage for example. I could go all day without having much of a conversation with anyone… I’m a bit of an introvert. But I also know that if I don’t talk to my wife throughout the day… or at least listen and let her tell me about her day… our relationship will suffer.

Even if you’re not married… you certainly know that’s true for any dating relationship as well.

So here’s what you’ll get with my Patient Retention Formula. Each month you’ll get a 99% done for you patient newsletter. The letter is written by a team of professional copywriters on various subjects. And the patient newsletter really is the hub of patient retention. You’ll get the newsletter in a Word document each month around the 1st. That way it’s easy to edit.

This is a 4-page patient retention newsletter. You’ll have your cover story that’s more about you and how you can help. It stays pretty generic. And the rest of the newsletter is all about them… in the sense that it’s not about you or your practice

The content is derived from what people are already searching for on a regular basis. This content is meant to create value for your patients. It’s not trying to convince them to come in… it’s really not trying to convince them to refer… it’s simply providing value to them… and keeping a regular line of communication open with them.

I do include an additional 20 pages of content that you can sub in and out of the newsletter. Or you can use that additional content as Facebook content to share.

And you need to be sending this by good old-fashioned regular mail. I can give you all the reasons why… but since I’m not trying to convince you to buy this… and it won’t affect me one way or the other… I’m just going to tell you that every month you need to physically mail this to your current patients. I follow marketers that are way smarter than me and the stats show that the ROI on a paper newsletter beats everything else… it just works. I know it did for my 3 practices.

On top of the patient newsletter you’ll be getting a weekly email for your patients. I know you were wondering about emailing your patients. These emails are on a variety of topics as well. They may be inspirational… they may be health related… they may be about exercise… they may be about diet and nutrition. They’re very benign in nature as well. I won’t get into religion… politics or philosophy No worries.

Once again… this content is all about your patients and what they’re already looking for. These are generally the most searched topics on the internet. So I just give them what they want.

Now there’s two ways this can go. Each week you’ll get the email just like if you are a patient. You can take that email and send it on to your patients… or… you can have me do it all for you. I can upload your list into my system and at the click of a button I send an email to all your patients… and it looks like it’s coming from you. It has your name… address and phone number merged into it. It also looks like it’s coming from your email address. It’s the same one you’ll get.

I recommend you upload your list with me… because there’s only one way my Patient Retention Formula ever fails… IT DOESN’T GET DONE. Done is all that matters.

You can go into this with great intentions. You start out really good at sending the emails to your patients… and then next thing you know it’s three months later and you aren’t doing it anymore. I know… it happens to me too. That’s why I pay someone to do it all for me… and for you as well. Done is all that matters.

So that’s it. You should see a button… link or banner either here… or here. Click on one of those and it will take you to a simple enrollment form. Fill out the form and you’re in. That’s it. No commitment… it’s not a trial… there’s no credit card required… just my way of trying to do my part.

You might be surprised at how many doctors are out there struggling in practice. I was shocked when I started consulting 6 years ago… and doctors would tell me they couldn’t afford the $297 a month that I normally charge for this program.

It makes me sad to hear it. That also means there are patients out there that aren’t getting the care they should.

Click the button below and start making a change for your practice. I’ve taken away all your excuses. Now all you have to do is take action. I can’t do that for you. Talk to you soon.