How To Get Chiropractic Marketing Reviews
Hey… Dr. Uhrmacher here. In this video I’m going to share some strategies about how to get chiropractic marketing reviews that will help you get more video testimonials and reviews for your office.
And I don’t want to spend any time trying to convince you that you need to be getting new video testimonials and reviews. But I do want to remind you of a couple stats that I’ve shared in the past… and they’re becoming more and more relevant each month.
#1… 72% of buyers trust reviews as much as personal recommendations
#2… Consumers look up an average of 10 reviews before making a decision
If that’s not enough for you… I don’t know what is.
So I want to give you the two different strategies I recommend for my Non-Stop Patient Formula members.
And let me start by telling you how to approach your patients to get these reviews. For starters… you’ll find that your staff has more opportunities to get testimonials than you do. And it starts like this:
Patient walks back to the front desk after getting adjusted… Your receptionist says… “Hey Mary… you look great today. It looks like you’re moving much better.” Your patient responds by saying… “Thank you for noticing… the last few visits have been amazing. I actually slept thru the night last night. I feel great.”
How many times have you or your staff had this type of exchange with a patient? If you’re half way decent at finding subluxations… and half way decent at adjusting… and you’re not a mean person…
… you probably hear this on a regular basis.
Once you hear a patient tell you how great they feel… you jump right into this dialogue: “I’m so glad to hear that Mary… we love having you in the office… will you do me a quick favor?” (Wait for a response… it’s hard for someone to say no after they just gave you a compliment)
Mary will respond something like this… “sure… what can I do for you?”
You or your staff will continue with this: “You know Mary… there are some people that are suffering with (insert Mary’s condition)… and they don’t know that we can help with (insert Mary’s condition)… would you mind sharing your story so others can feel better like you? It will only take two minutes and you could help change someone’s life.”
You probably see the psychology behind some of those words. People generally want to help others. Once Mary says yes… here’s the two different ways you can conduct the video. I would recommend using both. First way… simply sit the patient down in front of the camera… or iPhone… or iPad… whatever you’re using… and have them tell you:
Who they are…
Where they are from…
What they came in for
How it affected them
How they are feeling now
Here’s what that may look like… “My name is Jeff… I’m from Lincoln… I first came in to see Dr. Jones because I was struggling with some neck pain. I was having trouble sleeping because of it… and then it seemed like I was tired all the time. It’s been about two weeks now and the pain is almost gone… I have been sleeping thru the night… and my energy is really coming back because I’m sleeping again. I really wish I would have come in sooner.”
It’s that simple. You’re looking at about a minute or two of testimonial and you’re done. That’s one way.
Here’s another way that I really like…
You stand in the camera frame with the patient and kind of set the stage for the patient. You answer the same questions as before… and then let the patient finish out the video with how it’s changed their life. It would look something like this:
You and the patient are standing together and you start the video: “Hey everyone… Dr. Uhrmacher here… and standing with me is Mary. Mary is from Lincoln and she started coming in to Advanced Chiropractic about two weeks ago. She was struggling with neck pain and she was having trouble sleeping because of it. As you can imagine… she was tired all the time too. We started adjusting the upper neck area… and Mary… tell me what has changed in the last two weeks and how do you feel now.”
Mary says… “The pain is almost completely gone… I’ve been sleeping so much better… and thru the night… and my energy is really coming back because I’m sleeping again. I just wish I would have come in sooner.”
And you close the video saying something like this… “Thanks Mary… we love having you in the office. If you’re struggling with some unwanted health challenges and want to see if our office is right for you… give us a call today. We’ll see you soon.”
That strategy works really well because you are basically telling the story for the patient… and they just fill in the end. Extremely effective and takes the pressure off the patient.
And that’s it… you should be getting these on a weekly basis. Then you follow the video optimization and sharing strategies I share in the Non-Stop Patient Formula. When you do that… these videos can start ranking in the search engines… and you’ll have more social proof for your care. And that will affect how many people end up calling vs. clicking to the next chiropractor.
But before I finish… let me share with you the one reason this won’t work. If you don’t actually do it. You have to actually use this video review strategy for it to benefit your practice. And don’t worry about how great they look at first… don’t overthink it. Just start getting them and make them better as you go along.
That’s it for now… make sure to like and share this page. And if you have questions about the Non-Stop Patient Formula… shoot me an email. Talk to you soon.
